444 Bookkeeping gives expertise-driven businesses the financial clarity they've been missing - without hiring an in-house finance team.

15-minute introductory conversation

You built a business on your expertise.

Now let's make sure it's actually profitable.

"I don't know if my business is actually profitable — or if I'm just busy."
"Tax season stresses me out every year and I know I'm leaving money on the table."
"I'm making good money but my finances feel like a black box."
"I have no idea how much I can safely pay myself."

Sound familiar?

The 4:44 Difference

Your finances, finally clear

4:44 Bookkeeping is a financial clarity partner for coaches, consultants and other expertise-driven businesses who want the insight of a finance team - without the cost of one.

Clean books.

Sharp reporting.

Cash flow visibility.

And a real person who knows your business and tells you what your numbers actually mean.

Your finance partner

Most bookkeepers hand you a report and call it done. We give you insight - what your numbers mean, what to watch and what to do next.

With 16+ years supporting billionaires, C-suite leaders and high-performing organizations, Nay brings insider perspective partner to businesses that don't have one.


QuickBooks ProAdvisor certified.


Flat monthly pricing.


A real person on the other end not a portal.

Designed for founders who want more than transactional bookkeeping.